The Instagram Strategy Photographers Are Missing (And It’s Only 6 Posts) ft. Rachel Traxler
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What to expect on this episode of the DEVIN AND SHAY SHOW:
The Instagram Strategy Photographers Are Missing (And It’s Only 6 Posts) ft. Rachel Traxler
In this episode of The Devin and Shay Show, Devin and Shay chat with photographer and educator Rachel Traxler about:
Why visibility doesn’t matter if your funnels are broken
The six pinned Instagram posts every photographer should have to target different buyer types
How to collaborate with vendors and venues to boost SEO and inquiries
Why tangible wedding albums with QR codes can convert couples during venue tours
Building a photography business that isn’t dependent on social media
Meet Rachel Traxler
Hey, I’m Rach! I’m a photographer turned business coach helping photographers scale their business with strategy and purpose. Having almost a decade of experience in the field, my heart has grown to serving and helping other photographers to grow through the struggles I went through myself. Growing my business to an in-demand, successful, 6-figure, sought after traveling elopement business, I want to teach other photographers to do the same.
In this episode of The Devin and Shay Show, Devin and Shay interview photographer and educator Rachel Traxler about lead generation, funnels, and SEO for photographers. Rachel explains why visibility alone won’t book clients, the six pinned Instagram posts that attract different buyer types, and how to use vendor collaborations and blog posts to boost inquiries. She also shares her strategy of creating tangible wedding albums with QR codes for venues, helping couples connect with photographers during tours. This episode is packed with actionable steps to build a photography business that isn’t reliant on social media.
Visibility ≠ Bookings
Rachel Traxler has been in the photography game for over a decade, and what she’s teaching photographers right now is pure gold. In this episode, she breaks down why focusing on visibility alone won’t book you clients—and how to fix the broken funnels hiding in your business.
Her six-post Instagram strategy is one of the easiest marketing wins we’ve ever heard: six pinned posts that cover every buyer type, from authority-building to freebies to high-ticket offers. She also shares how photographers can collaborate with vendors and venues on SEO-driven blog posts, and why dropping a wedding album with a QR code at a venue can literally convert couples on the spot.
This conversation is a reminder that running a sustainable photography business isn’t about chasing followers—it’s about building smart, intentional funnels that bring in consistent, predictable inquiries.
