Turn the camera you’re already using — plus simple add-ons like Super 8 or iPhone — into thousands more from every wedding this season

video upsell starter kit

video upsell starter kit

video upsell starter kit

video upsell starter kit video upsell starter kit

get out of the research phase. start upselling.

You don’t need film school or a Hollywood setup. You just need the right plan. These 5 steps show you exactly how to start offering video and scaling your income — without booking a single extra wedding.

Get access to free and premium resources for photographers, videographers and creatives - for creatives by creatives

hey, photographer!

You’ve built a photography business that’s working — but you’re capped. You want to scale past six figures without adding more weddings, and clients keep asking about video anyway. The problem? Every time you think about offering it, you get stuck in research mode while the YouTube bros argue about gear you don’t even want. Meanwhile, you’re leaving thousands of dollars on the table. The Video Upsell Starter Kit is your way out: five simple, proven steps to start adding video this season so your audience sees you differently, your clients start booking differently, and your income finally grows without burning you out.

who is this starter kit for!?

Shay shoots video over Devin hybrid shooting in Videography for Photographers course
Couple with smoke in Videography for Photographers course

You’re here because you’re a creative entrepreneur with a photography business wanting to learn how to scale your business with video — we’re so stoked for you!!

Whether You’re…

  • A wedding + elopement photographer who understands the value of documenting your couples *in motion* on the most emotionally charged day of their lives (especially if they don’t spring for a dedicated videography team!) 

  • A lifestyle photographer with a heart for telling your clients’ stories wanting to provide a short film to deliver alongside photo galleries

  • A branding + product photographer wishing to add even MORE value to their clients to enable them to represent themselves and their brands online

  • A photographer that wants to utilize video in their own marketing and online presence

  • A business-savvy photographer who recognizes that all social media sites AND search engines favor video content.

Whatever your story is — video can transform your business.

  • "I highly recommend investing in this course because Shay literally lays it all out for you and it’s freaking good. I promise you, 10/10."

    I’m blown away because I have been doing hybrid shooting and I have had a hard time navigating the mechanics and settings, so I stopped because I couldn’t figure it out. I started Videography for Photographers and it’s three modules, 17 sessions — it goes over mechanics, storytelling, editing, how to implement, how to tell a story with videography. I’m so blown away because this is what I needed. If you’re someone who is on the fence and you want to implement video into your business, I highly recommend investing in this course because Shay literally lays it all out for you and it’s freaking good. I promise you, 10/10.

    -Angie Rich

  • "Devin and Shay gate keep nothing"

    I’ve recently implemented super 8 film into my world that has been exclusively digital photography and I truly would not have been able to take the leap of faith and next step in my business if it weren’t for Devin and Shay. Adding the element of video to my photography business has always felt so daunting and a bit unattainable - I just didn’t know where to start - Enter Devin & Shay. I’m so grateful for their education geared specifically for photographers who want to add videography into their business but don’t know how. D&S take the guesswork out of the equation and actually break down the ins and outs of video into a digestible way.


    I was overwhelmed before starting their course, but I’m already feeling so confident transitioning into a hybrid shooter because these girls gate keep nothing! They map out exactly how to approach hybrid shooting in a way I would have struggled to figure out on my own. They cover the technical education and fundamentals needed without over complicating it as well as offer invaluable support and insight into how to adapt your storytelling approach and shooting style into a cohesive way that’s sets you up for success as a hybrid shooter. I’m truly so grateful for the resources and knowledge, and all the effort that D&S have poured into their course and I truly don’t know how I would have made it to this point without trusting in their guidance. I’m beyond ecstatic to continue on this journey of hybrid shooting - all thanks to Devin + Shay.

    - Tawnee Wilcox, Montana wedding photographer

  • "If you’re curious about learning Videography, This is the way to do it!!"

    There's sincerely no better way to learn about video, Super 8 or otherwise, than from Shayna & Devin! They are incredibly talented, thoughtful & knowledgeable about all things video – and they're eager to help others learn. I was first introduced to Super 8 at one of their amazing retreat in New Mexico & was instantly hooked. For me, it's the perfect way to add value & deepen the emotional impact, without creating a ton of stress (or adding equipment) to a wedding day or family session. If you're curious about learning videography, THIS is how you do it.

    -Allison Kazmierski, Bilings Photographer

video upsell starter kit

video upsell starter kit

video upsell starter kit video upsell starter kit

video upsell starter kit

is a free starter kit designed to prepare your photography business to scale with video within the next year - without taking on more clients

video upsell starter kit

video upsell starter kit

video upsell starter kit video upsell starter kit

  • "Shayna’s excitement for me as a newer hybrid videographer and photographer, and clarity were so evident. "

    Shayna’s excitement for me as a newer hybrid videographer and photographer, and clarity were so evident. Her art speaks for itself, but her business knowledge and advice is amazing. She helped me understand that I need to be planning my business around the lifestyle I want to create first. She is simple and clear in the way she advises while amplifying the dreams and voice of the artist.

    — Morgan Adams, North Carolina-based elopement photographer and videographer

  • "I seriously cannot express how much Shayna and her expertise have helped my film and photo career."

    I seriously cannot express how much Shayna and her expertise have helped my film and photo career. I never would have had the courage to step outside of my comfort zone and explore the other buttons on my camera if it wasn’t for her mentorship and encouragement. Apart from being uber-talented, she is an invaluable resource when it comes to building a business, tips on investing in professional equipment and assistants, and networking with creatives from every corner.

    — Danny Temme, Montana-based landscape + wedding photographer

video upsell starter kit

video upsell starter kit

video upsell starter kit video upsell starter kit

take a little peak…

What’s inside the video upsell starter kit?

Step 1: Pick your entry point — hybrid video, Super 8, iPhone, or camcorder.

Step 2: Practice with the 5 Clips Challenge and prime your audience.

Step 3: Add video to your pricing guide (yes, even while you’re practicing).

Step 4: Blog strategically so you actually get found.

Step 5: Post captions that connect your practice work to real bookings.

Video upsell starter kit

Video upsell starter kit

Video upsell starter kit

Video upsell starter kit Video upsell starter kit Video upsell starter kit

get the video upsell starter kit

You can scale your business by upselling video.

Video upsell starter kit

Video upsell starter kit

Video upsell starter kit Video upsell starter kit

it’s all inside the video upsell starter kit

the 5 steps to upselling video

✓ How to pick the right video entry point for your business (your current camera, Super 8, camcorder, or iPhone)

✓ The 5 Clips Challenge to start practicing video and priming your audience at the same time

✓ Real-world examples of entry-level pricing to plug into your guide right now

✓ The Location + What You’re Selling blog formula that gets you found on Google by couples who are ready to book

✓ SEO-friendly caption starters that connect your practice work to real bookings

video upsell starter kit

video upsell starter kit

  • "Shayna really made it as easy as 1.2.3. in this course and broke it down into easy pieces to digest!"

    Videography was something I always felt intimidated by. It seemed so much different than photography and so much harder, but Shayna really made it as easy as 1.2.3. in this course and broke it down into easy pieces to digest! She gave me the confidence I needed to jump into it a little further and start offering highlight videos with my portrait and elopement packages! It’s perfect for beginners who aren’t sure where to start with video!

    It’s been so much fun exploring this art form and I love being able to play around with it! Thanks Shayna!

    — Donna Smith, Alaska-based elopement photographer

  • "This course changed my whole outlook on video and it was the right reset button."

    This course changed my whole outlook on video and it was the right reset button. I just finished the course and Shayna not only encouraged me to pursue video but also handed me the right tools to offer video in my business. I have always loved videography, but became very overwhelmed and discouraged with having to use so much gear and do what every other videographer was doing. I loved putting the story line together but when it came down to editing I would just give up and become deflated. In this videography course Shayna simplifies it all and goes over so much information that you will want to get your hands on. I think she’s a bad ass for everything she shares in this course and also for pushing other creatives to just freaking do it! I cannot wait to film more videos and offer them here in Florida to my clients.

    — Patty Carratala, Florida-based wedding photographer

Video upsell starter kit

Video upsell starter kit

Video upsell starter kit Video upsell starter kit

we’re devin and shay!

Videography for Photographers Instructor Shayna Lloyd

We’re two wildlyyyy different women who took separate paths to building thriving creative businesses built on laid-back lifestyles, quality storytelling, inclusivity, and elevated client experience.

Both of us have changed our lives and businesses by hybrid shooting, and Shay has spent yearssss perfecting the art of messy action and simplifying the handheld hybrid shooting system. We understand that it can be scary to add a new creative service to our roster… butttt, if you’ve read this far, we bet it’s been heavy on your mind.

You might think it’s too overwhelming to start something new, or it’s too techy, or you don’t have the time…or maybe you just haven’t had the right person there to cheer you on.