Are We Done Using the Word “Luxury” in the Wedding Industry?
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What to expect on this episode of the DEVIN AND SHAY SHOW:
Are we Done Using the Word “Luxury” in the Wedding Industry?
In this episode of The Devin and Shay Show, Devin and Shay chat about:
Why they’re done using the word luxury in their marketing
How the wedding industry uses posturing and buzzwords to look more successful than it is
Prepping couples to enjoy their day no matter the weather or location
The difference between planners who actually help vs. ones who just Google timelines
Building a brand that makes money without selling out your values
Are We Done Using the Word “Luxury” in the Wedding Industry?
In this episode of The Devin and Shay Show, Devin and Shay break down why they’re ditching the word luxury in their wedding photography and videography business. They share unfiltered thoughts on how the wedding industry uses “luxury” as a buzzword for posturing, why it doesn’t reflect the couples they serve, and how photographers can build a high-end brand without selling out their values. From handling rainy elopements to dealing with out-of-touch planners, they talk about what couples actually want on their wedding day — and how staying authentic is the real key to scaling a profitable, sustainable business.
back on our friday bullshit with this one
We’re back with one of our Friday check-in episodes — the unfiltered chats where we catch up between weddings and talk about what’s really going on in the industry.
This time, we get into the word luxury and why it’s been bugging us. The industry has turned it into a buzzword for posturing — the sanitized suits, the Vogue pins, the rented cars. That’s not us, and it’s not the couples we serve. We talk about why using that word in our own marketing never felt right, how we’re shifting our language, and why alignment matters more than chasing trends.
We also swap stories from this season: the weddings where it poured rain all day, planners trying to run the show from across the country, and how we prep couples to actually enjoy their day instead of worrying about the weather. The throughline? You don’t need perfect conditions or perfect branding to create meaningful work.
This episode is about calling bullshit on the parts of the industry that feel hollow, and choosing to build businesses that feel real — detail-driven, story-focused, and true to us.
